Press Release

Rambus to Demonstrate the Imerz™ Multi-Media Platform at Mobile World Congress 2013

Semantic web meets interactive TV

Barcelona, Spain  - 02/25/2013  

At the Mobile World Congress (MWC) 2013, Rambus will be demonstrating the Imerz™ multi-media platform. This unique multi-media solution allows consumers to interact with and access “over the top” video in a personalized, immersive experience. The Imerz universal platform allows for integrated multi-screen viewing, social interaction, access to metadata and ecommerce in a simple and compelling way.

The Imerz multi-media platform enables:

• Personally relevant video search – sophisticated search engine with intuitive program selection
• Content shifting – simple and powerful multi-screen switching with smartphone or tablet as an augmented remote
• Social sharing and social feeds – sharing video clips with social networks, side-by-side viewing of content-provider social feeds
• Hotspot content immersion – data embedded in video objects to power learning, sharing, and transacting on dynamic visual content

The Imerz media platform allows content rights owners and distributors to integrate against a single point in the cloud to distribute their content over multiple heterogeneous devices and take advantage of the full interactivity.

For additional information, please visit rambus.com/imerz

About Rambus Inc.
Rambus is the innovative technology solutions company that brings invention to market. Unleashing the intellectual power of our world-class engineers and scientists in a collaborative and synergistic way, Rambus invents, licenses and develops solutions that challenge and enable our customers to create the future. While best known for creating unsurpassed semiconductor memory architectures, Rambus is also developing world-changing products and services in security, advanced LED lighting and displays, and immersive mobile media.