“The year 2010 marks a major transition period for the US LCD TV market, when consumers increasingly are gravitating towards sets with more advanced features.” - Riddhi Patel, iSuppli Principal TV Analyst
Consumer research finds that among advanced features, HDTV buyers' top priority is picture quality. Capabilities such as full HD 1080p resolution, 480Hz frame rates, LED backlighting, 3D display, and advanced image processing and motion compensation create incredibly rich viewing experiences. Each of these capabilities demands higher levels of memory bandwidth.
In the future, consumers will expect even more. With requirements for handling multiple streams of 3D content, Ultra-High Definition (UHD) 4K picture resolution, 16-bit color and more, HDTV designers need a memory architecture that provides the highest bandwidth performance. However, even as functionality increases, OEMs will continue to face strong downward pressure on prices. Consumer focus on pricing is second only to picture quality. For this reason, achieving these advanced features while reducing BOM costs and minimizing the total number of devices used is critical.
As a result of recent government mandates and consumers’ desire to “buy green,” OEMs must also significantly reduce HDTV system power. Typical HDTV power budgets must fall by as much as 50% by 2013 in order to meet the most stringent requirements. Key to addressing power reduction is the move to LED technology for LCD backlights, and continued improvements to power efficiency of electronics components including the image processors and memory subsystem.
Lean more about how Rambus innovations and solutions can deliver the highest performance for HDTV’s while reducing system power and costs.