More than half of all TV viewers in the US regularly use a second device, such as a smartphone or a tablet, while watching TV. Combine that with the rapid adoption of broadband, which brings streaming video, games, and social media to your fingertips, and the paradigm of how the world views content is changing. Advanced communication, augmented content, interactivity and social networking comprise this new reality, and consumers want it all.
More than anything, consumers want flexibility and control - control of what they are watching, and the flexibility to watch it on any device, anytime and anywhere. Welcome to TV 3.0.
TV 3.0 will allow users to turn their smartphone or tablet into a mobile hub for multi-screen viewing, content shifting and social sharing. This level of functionality will have an effect on the entire media ecosystem. From the device manufacturers, to content producers and broadcasters, all the way to app developers, new technology is required to enable consumers to combine multi-screen viewing with social, informational, and transactional needs all within a contained, easy-to-use digital ecosystem.
Learn how the Imerz Media Platform enables the future of TV today.