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The driving force behind mobile wallet adoption

https://www.rambus.com/blogs/the-driving-force-behind-mobile-wallet-adoption/

We believe that the driving force behind mobile adoption is consumer experience. The Rambus Unified Payment Platform enables merchants to integrate multiple forms of interactions with consumers to create a robust and powerful user experience. What is the Rambus Unified Payment Platform? The Rambus Unified Payment Platform is a comprehensive solution for retailers, merchant acquirers and […]

The role of the mobile wallet driving the buying experience

https://www.rambus.com/blogs/the-role-of-the-mobile-wallet-driving-the-buying-experience/

The personalization of mobile wallets According to Rambus CMO Jerome Nadel, mobile wallets of the future will be personalized and contextually integrated to intelligently interact with retailers. One such example, says Nadel, is the concept of beacons automatically activating a digital wallet when shoppers enter a particular store. “The wallet will provide shoppers with relevant […]

Key ingredients for a successful mobile wallet

https://www.rambus.com/blogs/key-ingredients-for-a-successful-mobile-wallet/

Rambus recently interviewed a number of prominent industry experts at the Mobey Forum about the key ingredients for a successful mobile wallet. According to Kristian Luoma of the OP Financial Group, a mobile wallet should be more than simply trustworthy and secure. “[A mobile wallet] needs to be trustworthy and secure for sure, but those are […]

U.S. proximity mobile payment transactions to total $49.29 billion in 2017

https://www.rambus.com/blogs/u-s-proximity-mobile-payment-transactions-to-total-49-29-billion-in-2017/

eMarketer analysts are projecting that the value of U.S. proximity mobile payment transactions will total $49.29 billion in 2017, up 78.1% from last year. Although the growth rate is expected to remain in double digits, it will slow to 23.9% in 2021, when mobile phones will be used to pay for $189.97 billion worth of goods […]

Hailing a Frappuccino has never been so easy

https://www.rambus.com/blogs/hailing-a-frappuccino-has-never-has-been-so-easy/

A good number of consumers — perhaps out security fears and perceived technological inconvenience (or sometimes both) – are always reluctant to try anything new. As it so often happens, transformative technology encourages us to consider options that we otherwise never would have thought about. Scan and go mobile apps It happened with credit cards, […]

Customer loyalty accelerates mobile wallet adoption

https://www.rambus.com/blogs/customer-loyalty-accelerates-mobile-wallet-adoption/

Earlier this year, BusinessInsider’s Ayoub Aouad observed that retailers like Starbucks (mobile payments now account for 30% of the coffee chain’s transactions) and Dunkin’ Donuts were “winning over” consumers with their mobile wallets. Moreover, says Aouad, these retailer wallets are leading the overall mobile wallets industry due to the rapid launch of innovative features like […]

Millennials want to scan and go

https://www.rambus.com/blogs/millennials-want-to-scan-and-go/

A new survey conducted by Acosta (cited by eMarketer) finds that more than 8 in 10 millennials are interested in scanning products in-store and then paying via a mobile app. Nevertheless, very few retailers plan on offering this type of checkout technology anytime soon, with less than one-fifth saying they will upgrade within 24 months. […]

What’s inside your mobile wallet?

https://www.rambus.com/blogs/whats-inside-your-mobile-wallet/

Rambus Payments CTO Chakib Bouda recently sat down with Pymnts.com to discuss the future of mobile wallets. According to Bouda, brick-and-mortar retailers are now seriously rethinking their approach to remaining competitive in the digital age as mobile and online eCommerce channels continue to consume a larger portion of consumer spend. “[Retailers are] seeing it not […]

Contactless in London: One billion journeys and counting

https://www.rambus.com/blogs/contactless-in-london-one-billion-journeys-and-counting/

Contactless in London UK transport officials confirm that London’s transport network has seen more than one billion pay-as-you-go journeys made by contactless payment cards, with the new payment option “substantially changing” the way customers pay for their travel around the city. “The landmark figures show that, on average, two million journeys are now made using contactless […]

How to achieve a perfect buying experience – views from around the industry

https://www.rambus.com/blogs/how-to-achieve-a-perfect-buying-experience-views-from-around-the-industry/

Earlier this year, Rambus welcomed leading payments experts from around the world to our Rotterdam offices for the Mobey Forum member meeting. During the networking sessions, we spoke to a range of industry experts to get their thoughts on where the mobile payments industry is now, and where it is heading in the future. So […]

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