Bell ID, technology leader in token management software, today announced the realization of a fully integrated end-to-end EMV issuance solution for one of Saudi Arabia’s leadings banks, the first in-Kingdom operational end-to-end platform for both central and instant issuance.
In 2009, the Bank already deployed Bell ID’s software for its central issuance operations at its headquarters. Now, Bell ID’s instant issuance solution will be deployed at the Bank’s branch in Riyadh and will be rolled out to over one hundred branches throughout the Kingdom.
The new features will enable the Bank to directly issue EMV debit cards to customers while at the branch. This not only enhances customer service but also reduces delay, cost and risk. Both the instant and central issuing solutions are certified by MasterCard and the Saudi domestic debit card scheme.
Bell ID’s software platform covers a wide array of EMV management solutions to maximize the return on investment. In addition to EMV data preparation and both central and instant issuance for contact-based smart cards, Bell ID offers also offers support for contactless (PayPass and PayWave), full card/application lifecycle management, EMV parameter management and EMV PIN change capabilities via the Internet. Furthermore, the combination of banking services with mobile phones for providing contactless applications using Near Field Communication technology is also supported, which puts the product ahead of its competition.
Erik Wellen, General Manager Middle East at Bell ID, commented: “We are pleased to facilitate the first bank in Saudi Arabia with a fully integrated EMV issuance platform, a robust and proven solution that is ready for mass rollout for both central and instant issuance. It acknowledges the strength of our EMV solutions and underlines our presence in the Middle East region.”