Canadian Tire Financial Services (CTFS) is the financial subsidiary of Canadian Tire and is primarily engaged in marketing the Canadian Tire Options MasterCard portfolio to 4 million card members.
CTFS was looking for an industry-experienced vendor who will provide CTFS with a turnkey chip card Management solution for its base of customers and the future issuance of chip cards. The solution needed to be capable of successfully deploying a small set of chip cards for the Kitchener-Waterloo pilot and the full rollout of 2,5 million cards starting in 2008. The solution must accommodate the requirements of marketing, credit risk and fraud, finance and the customer service business units within CTFS. Furthermore, the solution needed to meet their future business requirements such as post-issuance personalization.
Rambus has delivered CTFS its EMV Token Manager, recently acquired from Bell ID, enabling the bank to migrate its card base from magnetic stripe to MULTOS step one EMV chip cards. The solution set CTFS up with EMV data preparation, issuing single application MasterCard credit cards with EMV Scripting which can grow to a fully integrated solution for multiple card types, tokens, applications, keys and parameters lifecycle management system.
In line with the bank’s business plans, a number of additional Token Manager features will already be enabled as part of a phased implementation approach. These include the multi-application server, post issuance personalization module and EMV Scripting solution.