The shopping experience has become one of the largest differentiating factors for retailers to compete in today’s marketplace. The Rambus Unified Payment Platform supports retailers in enriching this experience by making the in-store, check-out, and payment process hassle free by digitizing payment, gift, loyalty cards as well as coupons and receipts. Once digitized, these different payment currencies can be unified into a single transaction – either in-aisle or at a check-out station. Andre Stoorvogel, Director Product Marketing Payments, explains how it works in this video.
To learn more about the Rambus Unified Payment Platform, click here.