Creating a Frictionless Shopping Experience
The shopping experience has become one of the largest differentiating factors for retailers to compete in today’s marketplace. The Rambus Unified Payment Platform supports retailers in enriching this experience by making the in-store, check-out, and payment process hassle free by digitizing payment, gift, loyalty cards as well as coupons and receipts. Once digitized, these different payment currencies can be unified into a single transaction – either in-aisle or at a check-out station.
Retailers can use this platform to either upgrade their existing app into a payments mobile wallet or utilize the Rambus white label retail app. They can also integrate with existing gift cards and loyalty service providers or initiate their own programs.
Enhancing Value with a Retail Mobile Wallet
Aggregating digitized payment and receipt data in the Unified Payment Platform enables retailers to make personal recommendations, driving higher average revenue per user (ARPU). Additionally, by digitizing and aggregating all the various methods used for payment, such as loyalty, gift, coupon and payment cards in a mobile wallet, retailers can reduce check out times, ultimately enhancing the customer buying experience and satisfaction.