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How to achieve a perfect buying experience – views from around the industry
https://www.rambus.com/blogs/how-to-achieve-a-perfect-buying-experience-views-from-around-the-industry/Earlier this year, Rambus welcomed leading payments experts from around the world to our Rotterdam offices for the Mobey Forum member meeting. During the networking sessions, we spoke to a range of industry experts to get their thoughts on where the mobile payments industry is now, and where it is heading in the future. So […]
Mobile payments on the Beijing Metro
https://www.rambus.com/blogs/mobile-payments-on-the-beijing-metro/Masha Borak of TechNode reports that the Beijing Metro has begun promoting the use of mobile payments on the Fangshan Line which runs through the south of the city. As Borak notes, Beijing has beaten New York, where local authorities plan to introduce NFC-enabled subway payments by 2018. “The lack of NFC technology on most […]
Part 1: DRAM goes cryogenic
https://www.rambus.com/blogs/part-1-dram-goes-cryogenic/Rambus Chief Scientist Craig Hampel recently spoke with Ed Sperling of Semiconductor Engineering about the power benefits and performance advantages of running DRAM at extremely low cryogenic temperatures (below minus−180 °C or 93.15 kelvin). “When operating fairly conventional technologies based on CMOS in that domain, a lot of interesting things begin to happen. One of […]
Vehicle Equipment Secure Authentication with Rambus CryptoFirewall
https://www.rambus.com/vehicle-equipment-secure-authentication/Download “Vehicle Equipment Secure Authentication with Rambus CryptoFirewall” Modern vehicles are becoming increasingly complex, driving OEMs to want more modular designs both for integration and for servicing. Being able to rapidly change out components may help with the vehicle servicing, but it also makes it easier for those components to be stolen and resold, creating […]
HCE and the evolution of smart travel ticketing
https://www.rambus.com/blogs/hce-and-the-evolution-of-smart-travel-ticketing/Earlier this month, Director of Nevis Technologies David Braddock penned an article about the evolution of smart travel ticketing for EuroTransport. As Braddock notes, smart card-based ticketing has successfully provided a convenient way to travel with the ability to simply tap and go. “[However], with smartphones becoming a key component of our everyday lives, the […]
What does the perfect buying experience look like?
https://www.rambus.com/blogs/what-does-the-perfect-buying-experience-look-like/Rambus recently interviewed a number of prominent industry experts at the Mobey Forum about the perfect buying experience. As Rambus CMO Jerome Nadel points out, the digitization of credit cards on mobile devices has enabled the utility of transaction. However, says Nadel, this isn’t enough to support the perfect buying experience. “The buying experience (user […]
Digital retail wallet: 5 Reasons it makes sense
https://www.rambus.com/blogs/digital-retail-wallet-5-reasons-it-makes-sense/The retail landscape is evolving rapidly as emerging technologies and trends are changing expectations of the in-store experience. As retailers look to find their place in this brave new world, many are now seeing payments as an opportunity. With 92% of US retailers expecting to maintain or increase investment in payments over the next 12-18 […]
Becoming a design-led CMO
https://www.rambus.com/blogs/becoming-a-design-led-cmo/Drew Neisser of AdAge recently spoke with Rambus CMO Jerome Nadel about the importance of adopting a design-led approach to marketing. As Neisser explains, design-led thinking is essentially the unification of product development and marketing. By closely integrating the two, each formerly disparate function informs and ultimately improves the other. For example, instead of using […]
We need to talk about IoT security
https://www.rambus.com/blogs/we-need-to-talk-about-iot-security/Earlier this month, Sophos global head of security research James Lyne told ITProPortal that now is the time for tough, immediate action on dangerously unsafe IoT products. “We’re absolutely in a world of release features, release products, push, push, push – and we’ll worry about security afterwards. Some of these products are so bad, it’s […]
Are in-flight mobile payments ready for takeoff?
https://www.rambus.com/blogs/are-in-flight-mobile-payments-ready-for-takeoff/Kristian Gjerding of MobilePaymentsToday recently penned an article about the future of in-flight mobile payments. More specifically, Gjerding cites a new CellPoint Mobile-commissioned survey that found “raised-on-mobile travelers” increasingly expect in-flight mobile payment capabilities to purchase products and services as they travel. “It’s clear that airlines see more revenue potential from the growing number of […]
