Bell ID, worldwide technology leader in the field of smart card management solutions, is pleased to announce that it will be attending the MasterCard Worldwide hosted APMEA Product Conference and Technology Fair, held in Singapore on October 7th and 8th, 2008.
With the theme of this two day event being “transit & travel” the conference will focus on a wide spectrum of MasterCard products and is expected to attract over 400 Industry representatives from across the APMEA region. The Technology Fair in particular offers an ideal opportunity for decision-makers to meet and share ideas with Bell ID and provides an excellent forum to showcase new products and solutions.
Martin Cox, Bell ID’s Commercial Director commented, “MasterCard provide the Industry with innovative electronic payments solutions and we believe that Bell ID can help Issuers to unlock additional value from these solutions. For example, Issuers want to leverage converged technologies to deliver real advantages and convenience to consumers. Bell ID’s ANDiS platform is ideally positioned to support this strategy by enabling ‘real life’ deployment and management of applications, such as transit payments on both contactless cards and mobile devices.”
Bell ID will be represented at the conference by Martin Cox and Dave McKay, Technical Sales Manager, and will be demonstrating ANDiS4EMV and ANDiS4Mobile solutions during the Technology Fair.