Bell ID relocates to larger head office after significant increase in demand for host card emulation & tokenization
Host card emulation (HCE) mobile payments specialist, Bell ID, today announces that significant recent growth has seen the company strengthen its global position in the mobile payments market. The launch of its HCE and token service provider (TSP) tokenization solutions has further driven team expansion, requiring investment in new, larger offices for its Rotterdam headquarters.
Growth drives expansion
With HCE and tokenization projects in operation in the market, Bell ID has received significant demand for its products from both banks and service providers. The company has seen a 75% growth year-on-year in orders, driven by a substantial rise in the number of new customers, with 90% of all new orders and requests for proposals focusing on mobile solutions.
The expansion of the business has also required growth in team headcount, with additional support added across all areas of the business. In order to accommodate and facilitate this growth, Bell ID has invested in larger office facilities in Rotterdam, the Netherlands.
Google triggered a year of mobile payments innovation
“Google’s inclusion of HCE in Android KitKat 4.4 kicked off a period of intense activity and innovation in mobile payments,” comments Pat Curran, Executive Chairman of Bell ID. “The payment schemes confirmed support for HCE and payment tokenization with the development of specifications and, in 2014, EMVCo came forward to define the role of the token service provider. And the bar was raised with the launch of Apple Pay. We were ahead of the curve and were among the first to launch a HCE and tokenization mobile payments platform. We are now seeing the benefits of our hard work with many live implementations worldwide today.”
Trust and innovation are the key
“This is a great moment for Bell ID,” adds Pat. “We have grown with the industry, carrying smart card expertise gained since 1993 into our mobile payments, HCE and tokenization solutions. It is this trust and experience, combined with the technical innovation behind our latest solutions that is creating this demand. We are now positioned for more growth over the coming years and have a strong, experienced team in place to drive further mobile payments advancements in 2015 and beyond.”
Bell ID’s headquarters in Rotterdam supports the regional Bell ID offices in Canada, United States, United Kingdom, Bahrain and Australia. Bell ID operates across the mobile near field communication, EMV, identity and transit markets.