Writing for the Harvard Business Review, H. James Wilson confirms that the evolving Internet of Things (IoT) will prompt companies to place more of an emphasis on understanding and developing an intuitive user experience (UX).
“As the IoT expands to include people, companies that create value will need to understand user experience, psychological, and even some philosophical concepts much more deeply than they do now,” he explained. “They must learn how people really interact with things and why those things matter.”