Rambus Ecebs provides NFC-based smart ticket capability for thetrainline.com
New mobile app delivers smart tickets instantly using customer mobiles
Thetrainline.com has partnered with Rambus Ecebs, the UK’s leading provider of smart ticketing software, to incorporate their remote ticketing technology into thetrainline.com’s retail app. The news means that thetrainline.com, the leader in online train tickets sales for travel in Great Britain, now has the capability to offer mobile customers the option of having their tickets downloaded directly to their smart phones immediately after purchase.
Russell McCullagh, Managing Director of Rambus Ecebs said: “The adoption of Rambus Ecebs Paragon software for rail ticket fulfilment is a natural next step in providing consumers with a secure and convenient way to obtain a smart ticket product. As the largest online retailer of rail tickets for travel in Great Britain, thetrainline.com can now offer an even more powerful proposition for both passengers and operators alike.”
Thetrainline.com has been a leading innovator in the rail industry, particularly around e-ticketing. There have been over 6.5m downloads of thetrainline.com’s apps, and the company believes the combination of mobile apps and NFC could be transformational for how customers buy and obtain their tickets. This partnership underlines Rambus Ecebs reputation for quality, reliability and scalability.
By taking a collaborative approach with Train Operating Companies and other suppliers such as Rambus Ecebs, thetrainline.com plan to expand this new ticket delivery capability to further enhance the passenger retail experience.
John Davies, thetrainline.com’s Head of Ticketing Strategy said: “Passengers increasingly expect to be able to purchase their travel on their mobile phones and receive their tickets immediately – for example as a barcode or by downloading to their smartcard.
“We’ve invested in this technology to demonstrate the opportunity in NFC ticketing. This builds on our investment in marketing leading mobile applications, the growing availability fo NFC capability on Android an