INSIDE Secure has confirmed that it is working with Rambus’ Cryptography Research Division to facilitate the delivery of over-the-top (OTT) 4K and Ultra High Definition (UHD) content that meets Secure Content Storage Association (SCSA) specifications.
These specifications, which support VIDITY™-branded consumer devices, are endorsed by a number of major Hollywood studios, including 20th Century Fox and Warner Bros., to enable the secure download, local storage and playback of premium HD content.
“It is critical to provide consumers with the best digital programming ownership experience in a safe and secure manner,” said Dr. Simon Blake-Wilson, VP of Products and Marketing at Rambus Cryptography Research. “Rambus is pleased to work with INSIDE Secure to support new premium content protection standards like VIDITY, enabling consumers to enjoy the best content in their favorite setting on their favorite device.”
As we’ve previously discussed on Rambus Press, the buzz around 4K UHD content has continued unabated since taking center stage CES 2016. Nevertheless, as Doug Lowther of TelecomAsia points out, 4K UHD requires thoughtful market analysis before big steps are taken to bring it to customers. More specifically, there is one key element that must underpin all 4K UHD strategies – securing content against unauthorized access.
“This is a concept that the industry is beginning to subscribe to, with VIDITY recently rolling out new security protocols to protect its business model and Twentieth Century Fox stating ‘a proactive security strategy is vital to releasing the highest quality HD and Ultra HD content to the consumer,’” he explained.
It should be noted that Rambus’ Cryptography Research Division is responsible for running and managing the SCSA’s VIDITY Key Issuance Center. The service, part of the Cryptography Research Trust Services offering, manages cryptographic keys used by SCSA-enabled devices and services to secure high-quality 4K Ultra HD content. In operating the Key Issuance Center, Cryptography Research delivers encrypted keys to storage device makers, player manufacturers and content issuers involved with the SCSA.
Interested in learning more about VIDITY? You can check out our article archive on the subject here.