Rambus has unveiled a new corporate website as part of its comprehensive brand refresh. The site – which features an intuitive user interface (UI) – responsively optimizes content across multiple devices, screen sizes and display resolutions.
“Simplifying access to relevant content for our prospects, customers and industry partners was a major theme of the site redesign,” said Rambus CMO Jerome Nadel. “Our team of designers have created an interactive experience that allows visitors to browse our portfolio of solutions, technologies and inventions in a contextually relevant way.”
According to Nadel, the dynamic new platform is an integral part of an overall brand update, which serves to reinforce Rambus’ collaborative direction and the expansion of the company’s portfolio beyond IP with the launch of the RB26 R+ DDR4 server memory chipset.
“For digital branding to be successful, it has to reflect who you are, rather than who you want to be. It is therefore important for companies to avoid falling into a ‘Hollywood set’ type of mentality which elevates elaborate illusions over branding that is honest and humble,” he said.
“That is why the new Rambus.com reflects and supports the core philosophy behind our brand refresh. It is our visual voice and identity, an intuitive digital destination for prospects, customers, partners and the industry at large.”