André Stoorvogel, head of marketing at Rambus Bell ID, recently penned an article for FinTech about the future of mobile payments. As Stoorvogel emphasizes, providing consumers with a truly frictionless experience is the “holy grail” of the payments industry.
“This [experience] has already been achieved in-app with platforms such as Uber, but has yet to be translated in-store,” he explained.
