Home Media Magazine staff recently sat down with David Huerta, GM of the Secure Content Storage Association (SCSA), to talk about VIDITY. Essentially, VIDITY allows consumers to download, store and play 4K Ultra HD movies with high dynamic range (HDR) across a plethora of devices.
“With VIDITY, a single content purchase gives the consumer comprehensive ownership — not just a license, but ownership — of whatever title they’ve selected. With that purchase, they download 4K UHD with HDR and HD and/or SD files of the film, along with additional copyrights,” Huerta told the publication.
“The files can then be stored on any VIDITY-enabled device — such as hard drives, [smart]phones, set-top boxes, and so on. They can also be moved or copied, either wirelessly or via SD card, to other VIDITY enabled devices for local playback.”
According to Huerta, consumers have grown to expect such functionality with content, and there’s no reason they can’t, or shouldn’t, have it in a 4K UHD environment.
“We see VIDITY as central to a healthy and vibrant 4K UHD with HDR ecosystem. Consumers demand their content whenever and wherever they want it, and are increasingly looking for a ‘buy once, play anywhere’ solution,” he explained. “VIDITY’s quality enables it to stand alone as a living room only technology, but goes well beyond that by serving as a bridge between in-home and mobile playback. We think this will be critical to helping drive the 4K UHD ecosystem and enticing consumers to increase their content purchases.”
One of the great things about DVD and Blu-ray says Huerta, is that you can put any disc in any player and it will play.
“Think of VIDITY in that same vein. You put VIDITY content in any VIDITY player — which can be built into a set-top box, smartphone, tablet, computer, game console, smartTV — and it plays,” he added.
As Huerta confirms, there are already nearly 40 titles [that supports the VIDITY format] available for download via MGo/FandangoNOW.
“We expect new content to be continually released in the VIDITY format. We are in contact with studios and content distributors, as well as device manufacturers, to expand VIDITY offerings. VIDITY is currently the only solution that offers consumers the ability to download and own recently released premium movies,” he concluded.
As we’ve previously discussed on Rambus Press, our Security Division is responsible for running and managing the SCSA’s VIDITY Key Issuance Center. The service, part of our Trust Services offering, manages cryptographic keys used by SCSA-enabled devices and services to secure high-quality 4K Ultra HD content. In operating the Key Issuance Center, Rambus delivers encrypted keys to storage device makers, player manufacturers and content issuers involved with the SCSA.
Interested in learning more about VIDITY? You can check out our article archive on the subject here, while the full text of “Vidity: Bridging In-Home and Mobile Playback of Ultra HD Content” can be read on Home Media Magazine here.