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Redefining the consumer landscape with AR
https://www.rambus.com/blogs/redefining-the-consumer-landscape-with-ar-2/Professor Ko De Ruyter of Cass Business School recently noted that augmented reality (AR) has already positively altered the retail experience for consumers. “Companies such as IKEA, L’Oreal, and BMW have added AR applications to their frontline service delivery,” De Ruyter told PhysOrg. “What our research shows is that AR is enhancing online and offline […]
Open sourcing Moore’s Law
https://www.rambus.com/blogs/open-sourcing-moores-law-2/Nicole Hemsoth of The Next Platform recently observed that while Moore’s Law has yet to fully run its course, organizations such as the IEEE, along with individual device makers, are already thinking their way “out of a box” which has influenced the semiconductor industry for decades. “The semiconductor industry is not growing; there has been […]
Rambus to talk ANSYS at DAC 2016
https://www.rambus.com/blogs/rambus-to-talk-ansys-at-dac-2016-2/Joohee Kim of Rambus will be presenting a paper at DAC 2016 about how ANSYS simulation can be used to make IP more consumable by ensuring the integrity of complex designs. In addition to presenting at ANSYS’ Booth Session, Joohee Kim will be speaking at DAC’s IP Track and Poster Session. ANSYS allows engineers to […]
Can Open Source Hardware Crack Semiconductor Industry Economics?
https://www.nextplatform.com/2016/05/16/can-open-source-hardware-crack-semiconductor-industry-economics/#new_tabThe running joke is that when a headline begs a question, the answer is, quite simply, “No.” However, when the question is multi-layered, wrought with dependencies that stretch across an entire supply chain, user bases, and device range, and across companies in the throes of their own economic and production uncertainties, a much more nuanced […]
Aligning corporate and startup strategies for the IoT
https://www.rambus.com/blogs/aligning-corporate-and-startup-strategies-for-the-iot-2/Rambus CMO Jerome Nadel recently participated in an Internet of Things World panel about aligning corporate and startup strategies. As Nadel notes, the key to achieving successful synergy between the two requires a nuanced understanding of how established corporations and nascent startups differ. “We need to ask ourselves: how do large companies think as opposed […]
Telecom Asia talks VIDITY
https://www.rambus.com/blogs/telecom-asia-talks-vidity-2/Writing for TelecomAsia, Doug Lowther notes that the buzz around 4K UHD content has continued unabated since CES 2016 and is set to accelerate. “Operators [are] quickly realizing the speed at which they need to innovate to bring new services to customers,” he explained. “However, 4K UHD requires thoughtful market analysis before big steps are […]
Seeing invisible physics with diamonds
https://www.rambus.com/blogs/seeing-invisible-physics-with-diamonds-2/Ania Jayich and the Quantum Sensing and Imaging Group at UC Santa Barbara have developed new sensor technology capable of nanometer-scale spatial resolution and exquisite sensitivity. Image Credit: Quantum Sensing and Imaging Group at UC Santa Barbara (Via PhysOrg) “This is the first tool of its kind. It operates from room temperature down to low […]
Apple Pay supports Interac in Canada
https://www.rambus.com/blogs/apple-pay-supports-interac-in-canada-2/Apple Pay – which facilitates easy, secure and private contactless transactions – is now available to Canadians with Interac debit cards. This means consumers can add Interac debit cards to their Apple Wallet and shop at the hundreds of thousands of merchant locations where contactless payments are already accepted in Canada. Apple Pay is currently […]
From bots to artificial intelligence
https://www.rambus.com/blogs/from-bots-to-artificial-intelligence-2/Truphone co-founder James Tagg recently addressed the critical role artificial intelligence (AI) will play in helping smartphones and other technology platforms evolve. Tagg, who authored ‘Are The Androids Dreaming Yet,’ kicked off his presentation in Mountain View, California, by exploring some of the basic differences between humans and machines. “Human brains are fundamentally ‘broken’ in […]
Video: Making buildings smart
https://www.rambus.com/blogs/video-making-buildings-smart/Rambus’ lensless smart sensors (LSS) offer a novel approach to sensing by combining ultra-small diffractive gratings with standard image sensors. Light passing through the diffractive grating is intelligently spread onto the image sensor below to form an unrecognizable, yet information-rich blob containing the relevant data from a particular scene. This information is combined with application-specific […]
