Professor Ko De Ruyter of Cass Business School recently noted that augmented reality (AR) has already positively altered the retail experience for consumers. “Companies such as IKEA, L’Oreal, and BMW have added AR applications to their frontline service delivery,” De Ruyter told PhysOrg. “What our research shows is that AR is enhancing online and offline service experiences. The real-time and interactive blend of virtual and physical information results in a compelling experience of presence, where virtual objects become part of the physical world.”
Redefining the consumer landscape with AR
Open sourcing Moore’s Law
Nicole Hemsoth of The Next Platform recently observed that while Moore’s Law has yet to fully run its course, organizations such as the IEEE, along with individual device makers, are already thinking their way “out of a box” which has influenced the semiconductor industry for decades.
“The semiconductor industry is not growing; there has been unparalleled consolidation and money spent on acquisitions, and all of this is coming from the fact that this is a non-growth market,” Rambus CMO Jerome Nadel told The Next Platform. “The industry is only reaping 1.5 percent of the billions in value it creates, so we are asking is what alternative paths exist.”
Rambus to talk ANSYS at DAC 2016
Joohee Kim of Rambus will be presenting a paper at DAC 2016 about how ANSYS simulation can be used to make IP more consumable by ensuring the integrity of complex designs. In addition to presenting at ANSYS’ Booth Session, Joohee Kim will be speaking at DAC’s IP Track and Poster Session.
Can Open Source Hardware Crack Semiconductor Industry Economics?
The running joke is that when a headline begs a question, the answer is, quite simply, “No.” However, when the question is multi-layered, wrought with dependencies that stretch across an entire supply chain, user bases, and device range, and across companies in the throes of their own economic and production uncertainties, a much more nuanced answer is required. Although Moore’s Law is not technically dead yet, organizations from the IEEE to individual device makers are already thinking their way out of a box that has held the semiconductor industry neatly for decades. However, it turns out, that thought process is complicated just as much by technical challenges as it is by economic barriers.
The algorithms of No Man’s Sky
Developed and published by the indie studio Hello Games, ‘No Man’s Sky’ is built around a procedurally generated deterministic open universe that contains a staggering 18.4 quintillion planets. The game also boasts complete solar systems, varied weather systems, detailed flora and fauna, fascinating alien creatures, as well as fully functioning buildings and spacecraft.
Aligning corporate and startup strategies for the IoT
Rambus CMO Jerome Nadel recently participated in an Internet of Things World panel about aligning corporate and startup strategies. As Nadel notes, the key to achieving successful synergy between the two requires a nuanced understanding of how established corporations and nascent startups differ.
