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Smart shopping with beacons
http://www.rambusblog.com/2016/12/15/smart-shopping-with-beacons/#new_tabBeacons are hardware transmitters that broadcast their identifier via Wi-Fi or Bluetooth Low Energy (BLE) to smartphones in close proximity. Once opted in with a mobile app, consumers can use beacons strategically placed throughout a brick-and-mortar store to receive product recommendations and coupons, view purchase history, display the precise location of items on store shelves […]
Smart shopping with beacons
https://www.rambus.com/blogs/smart-shopping-with-beacons-2/Beacons are hardware transmitters that broadcast their identifier via Wi-Fi or Bluetooth Low Energy (BLE) to smartphones in close proximity. Once opted in with a mobile app, consumers can use beacons strategically placed throughout a brick-and-mortar store to receive product recommendations and coupons, view purchase history, display the precise location of items on store shelves […]
Rambus renews DPA countermeasures license with Thales e-Security
http://www.rambusblog.com/2016/12/14/rambus-renews-dpa-countermeasures-license-with-thales-e-security/#new_tabRambus has renewed its Differential Power Analysis (DPA) countermeasures license agreement with Thales e-Security. Under the new five-year agreement, the Thales line of hardware security modules (HSMs) will be protected against side-channel attacks in a variety of systems, including high-performance data center appliances.
Rambus renews DPA countermeasures license with Thales e-Security
https://www.rambus.com/blogs/rambus-renews-dpa-countermeasures-license-with-thales-e-security-2/Rambus has renewed its Differential Power Analysis (DPA) countermeasures license agreement with Thales e-Security. Under the new five-year agreement, the Thales line of hardware security modules (HSMs) will be protected against side-channel attacks in a variety of systems, including high-performance data center appliances. “Cyber-threats and attacks are becoming increasingly sophisticated and pervasive. Thales products are […]
The digital evolution of the retail experience
http://www.rambusblog.com/2016/12/13/the-digital-evolution-of-the-retail-experience/#new_tabCraig Guillot of Samsung’s Insights recently noted that millennial shopping habits have prompted retailers to adapt with the creation of more personalized, seamless experiences fueled by technology. Indeed, over 85 percent of U.S. millennials own a smartphone and are increasingly using their devices to browse and research products, order online, pick up in-store and pay […]
Rambus Renews License Agreement with Thales
https://www.rambus.com/rambus-renews-license-agreement-with-thales/DPA countermeasures safeguard hardware security modules against side-channel attacks SUNNYVALE, Calif. – December 13, 2016 – Rambus Inc. (NASDAQ:RMBS) today announced it has renewed its DPA countermeasures license agreement with Thales e-Security. Under this new five-year agreement, the Thales line of hardware security modules (HSMs) will be protected against side-channel attacks in a variety of […]
Our planes are now ‘big flying mobile devices’ and top hacking targets
http://www.zdnet.com/article/planes-as-big-flying-mobile-devices-are-top-targets-for-hackers/#new_tabA rapid increase in the power and scale of cyberattacks has affected industries worldwide and the aviation sector is no exception. We’ve begun to skim the top of what a successful cyberattack against a player in the aviation industry can achieve. In 2015, for example, LOT was forced to cancel 10 flights and delay over […]
2017 – Introducing Mobile Payments 2.0
https://www.rambus.com/blogs/2017-introducing-mobile-payments-2-0/Difficult Second Album, Sophomore Slump, Second Year Blues – it’s not easy maintaining success. Happily, following its breakout year in 2015, the mobile payments industry has seen continued innovation and growth in 2016. So, as we approach the end of the year, what are the key trends and technologies that will shape the industry into […]
The digital evolution of the retail experience
https://www.rambus.com/blogs/the-digital-evolution-of-the-retail-experience-2/Craig Guillot of Samsung’s Insights recently noted that millennial shopping habits have prompted retailers to adapt with the creation of more personalized, seamless experiences fueled by technology. Indeed, over 85 percent of U.S. millennials own a smartphone and are increasingly using their devices to browse and research products, order online, pick up in-store and pay […]
FPGAs are shaping the computing platforms of the future
http://www.rambusblog.com/2016/12/12/fpgas-are-shaping-the-computing-platforms-of-the-future/#new_tabSteven Woo, VP of Systems and Solutions at Rambus, recently penned an article for Semiconductor Engineering about how FPGAs are helping to shape the computing platforms of the future. As Woo notes, Moore’s Law, which helped fuel a relentless progression in computing performance, has been an important semiconductor industry mainstay for decades. However, Moore’s Law […]
