At Rambus, we create cutting-edge semiconductor and IP products, providing industry-leading chips and silicon IP to make data faster and safer.
Amazon is currently beta testing a new type of brick-and-mortar store that replaces the traditional checkout lines and registers with a Just Walk Out Shopping experience. Shoppers simply load up the Amazon Go app upon entering the store, take the products they want and go.
“Our checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning,” Amazon explained in a company blog post.
Gale Morrison of Semiconductor Engineering recently penned an article about the various challenges associated with building smart cities of the future. As Morrison notes, governments around the globe are beginning to tap into a world of connected devices and sensors for reasons ranging from cheaper lighting to less traffic, lower crime and improved air quality.
Asaf Ashkenazi, senior director of product management in Rambus’ Security Division, has penned an article for Semiconductor Engineering about the six “Strategic Principles” for securing the Internet of Things (IoT) outlined by the U.S. Department of Homeland Security (DHS).
Perhaps the most important of these principles, says Ashkenazi, is the concept of implementing security at the design phase, with the DHS recommending the use of hardware that incorporates security features to strengthen the protection and integrity of a device. This includes leveraging computer chips that integrate security at the transistor level – embedded in the processor itself – to provide encryption and anonymity.
According to Patrick Moorhead, Principal Analyst at Moor Insights & Strategy, security has become one of the “biggest issues” in today’s technologically-connected society.
“We use mobile devices to transfer money, pay bills and even to share our health information. Nevertheless, most users don’t want to spend a great deal of time thinking about the security of their device. They expect security to be seamlessly integrated into any technology they use,” he explains.
Asaf Ashkenazi, senior director of product management in Rambus’ Security Division, has penned an article for Semiconductor Engineering about the six “Strategic Principles” for securing the Internet of Things (IoT) outlined by the U.S. Department of Homeland Security (DHS).
Perhaps the most important of these principles, says Ashkenazi, is the concept of implementing security at the design phase, with the DHS recommending the use of hardware that incorporates security features to strengthen the protection and integrity of a device. This includes leveraging computer chips that integrate security at the transistor level – embedded in the processor itself – to provide encryption and anonymity.
Qualcomm defines Augmented Reality (AR) as the superimposition of digital content on top of a view of the real world. Popularized by games such as Pokémon GO, the technology facilitates significant opportunities for brick-and-mortar stores. AR has already been adopted by a slew of retailers across diverse markets including travel, real estate, food, furniture, toys and fashion.
