Ernest Worthman of Semiconductor Engineering recently noted that we have entered an age where technology is expected to do more, faster, anonymously, and often invisibly. “It’s supposed to use less power, with smaller footprints, unobtrusively and intuitively,” he explained. “And all that needs to be protected with cryptography.”
Rambus LSS Partners in Open Development Program
Rambus Reveals Smart Data Acceleration Research Program
Slated to improve performance and power efficiency for data centers
SUNNYVALE, Calif. – September 14, 2015 – Rambus Inc. (NASDAQ:RMBS) today announced the Smart Data Acceleration (SDA) Research Program designed to tackle major issues facing data centers in the age of Big Data. The SDA Research Program has been exploring new architectures for servers and data centers that are optimized for rack-level Big Data computation, targeting significant improvements in performance and power efficiency, as the industry brings computing closer to data.
“Modern servers are out of balance with today’s needs – data centers are under stress due to escalating demands of real-time access to large amounts of information driven by Big Data and new applications,” said Laura Stark, senior vice president and general manager of the Emerging Solutions division at Rambus. “This research platform focuses on architectures that offload computing closer to very large data sets at multiple points in the memory and storage hierarchy.”
As part of the program, Rambus has created a platform to investigate system architectures that include software, firmware, FPGAs and large amounts of memory. The platform can be used to test new methods to optimize and accelerate data analytics for extremely large data sets.
With use cases including real-time risk analytics, ad serving, neural imaging, transcoding and genome mapping, the Rambus SDA Research program is a key technology investment for the next generation of data centers.
More details about the Rambus SDA Research program can be found at rambus.com/sda.
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About Emerging Solutions Division
Inspired by the innovative thinking at the heart of Rambus Labs, the Emerging Solutions division at Rambus works to translate extraordinary theory into everyday practice, imagining exciting new ways to interpret and reimagine the world of data around us.
About Rambus Inc.
Rambus creates cutting-edge semiconductor and IP products, spanning memory and interfaces to security, smart sensors and lighting. Our chips, customizable IP cores, architecture licenses, tools, services, training and innovations improve the competitive advantage of our customers. We collaborate with the industry, partnering with leading ASIC and SoC designers, foundries, IP developers, EDA companies and validation labs. Our products are integrated into tens of billions of devices and systems, powering and securing diverse applications, including Big Data, Internet of Things (IoT), mobile, consumer and media platforms. At Rambus, we are makers of better. For more information, visit rambus.com.
A modular approach to Big Data
Driven by Big Data and new applications, modern servers and data centers are out of synch with current demands – due to increasing requirements for real-time access to large amounts of information. That is precisely why Rambus’ Smart Data Acceleration (SDA) research program focuses on architectures designed to offload computing closer to very large data sets at multiple points in the memory and storage hierarchy.
Securing connected vehicles
Ann Steffora Mutschler of Semiconductor Engineering recently noted that malicious hacking has existed since the dawn of connected electronics. However, says Mutschler, such hacks are now occurring with increasing sophistication in the automotive sector. “Even high-end vehicles suffer security flaws that are too costly or not worthwhile to fix,” she explained. “The result is that the automotive sector is scrambling to cover its bases and they’re starting with the parts that are highest priority.”
Rambus demos hardware-based security for 4K UHD TVs @ IBC 2015
MStar Semiconductor has kicked off production of a secure chipset for connected TVs that integrates the Rambus Cryptography Research CryptoFirewall™ security core with Intertrust’s ExpressPlay™ cloud service for Digital Rights Management (DRM). Dubbed MStar G6F, the new chipset is designed to meet consumer demand for easy access to 4K UHD programs – while also providing security for content owners.

