Our partner from Mixel, Justin Endo, is joining us at Rambus Design Summit and we are so excited for his presentation with our own Joe Rodriguez: MIPI® Sensor Solutions for Autonomous Driving. We had the chance to sit down with him before the show to discuss key drivers for MIPI, I3C, and upcoming trends in the IP industry.
Check out the full interview below, and don’t forget to register for Rambus Design Summit to see Justin and our other amazing speakers!
Question: Can you tell us about your background and how you came to leading sales and marketing at Mixel?
Justin: Sure, I actually earned my MBA from the University of Melbourne-Melbourne Business School. After graduating, I joined a startup ad agency specializing in the Japanese market. While this experience was not in the semiconductor business, I am able to apply what I learned to drive our global customer engagement and marketing strategy at Mixel.
Question: Beyond mobile phones, which markets or industries have you seen the MIPI standards gaining the most traction?
Justin: Well, you should attend our talk! Automotive is one of the key drivers we see for MIPI. We see an increase in the number of sensors and cameras for various applications, with a significant number of them leveraging MIPI CSI-2 and a MIPI PHY (either MIPI D-PHY or MIPI C-PHY). Displays have also increased in number of screens and resolution for various automotive applications, both safety and infotainment. We are seeing MIPI DSI-2 and DSC being used to address the higher and higher bandwidth requirements.
Question: I3C was developed by MIPI and now that’s being incorporated in server platforms. What do you think is one of the most unexpected places we’ll find MIPI technology addressing?
Justin: MIPI has already proliferated far beyond mobile. I think one that is the most surprising in an operating room—certain kinds of medical devices may require a sensor with a small footprint, low EMI, and low power consumption… actually, maybe it shouldn’t be too surprising to find MIPI in healthcare!
Question: What are the big trends in the IP industry that you think we should be watching?
Justin: If the chiplet model becomes widely adopted and more affordable, I think it will really reinvigorate the IP business.
Question: We’re excited to have you at RDS this year! What key takeaways do you want your audience to walk away with?
Justin: Mixel and Rambus have been partners for many years and we have been the leading provider of MIPI solutions, providing a fully verified and integrated PHY + controller with over 75 joint tape outs, all with first time silicon success. Come to our talk to learn more!