Rambus showcased its mobile payment and smart ticketing solutions in booth #7J31 (Fira Gran Via) at Mobile World Congress 2017 in Barcelona.
“We demonstrated how consumers can digitize physical payment cards in a secure mobile wallet with tokenization and Host Card Emulation (HCE),” Kendra De Berti, senior director of solutions marketing, told Rambus Press. “These two features will help accelerate the adoption of the digital economy with trusted transactions. We also showcased our secure, smart ticketing solutions which are easy-to-implement for any transport scenario including rail, bus and ferry.”
On the mobile payments side of the booth, says De Berti, MWC attendees experienced Rambus’ new Unified Payment Platform which allows retailers to digitize credit cards, gift cards, loyalty points and coupons in a single, secure retail wallet for a seamless shopping experience.
“When entering our ‘store’ with a (demo) NFC-enabled smartphone, visitors found that an entry beacon triggered a promo (push) offer for a discounted virtual gift card that could be bought in-app or purchased in physical form and subsequently scanned into the Unified Payment Platform using a barcode,” she explained. “The digital gift card was then checked out in-app for immediate use or sent to a friend.”
The retail demo, says De Berti, also allowed booth visitors to scan an item, add it to the cart and receive a coupon combo offer for a second item.
“When scanned, the price of the second item is automatically adjusted to reflect the savings offered by the coupon,” she continued. “Visitors then checked out in-app, where they selected to pay with loyalty points and/or credit. A digital receipt was subsequently issued, while an exit beacon triggered the delivery of a coupon for future purchases.”
On the transport side of the booth, says De Berti, MWC attendees experienced the future of ticketless transport, with smartphones, beacons and wearables enabling truly frictionless travel.
“When entering our ‘station,’ visitors received an OS notification about their departure time. While waiting for the journey to begin, visitors clicked through the app to view upcoming or past travel details to see if they were eligible to receive third-party offers,” she explained.
“The journey started when visitors passed through station entry beacons and continued with real-time travel updates, along with the option to book future trips in-app, activate third-party offers and view an in-app map. The journey ended when the exit beacon triggered a final fare notification.”
Interested in learning more about the future of mobile payments and smart ticketing? You can check out our mobile payments product page here and our eBook on the subject below.
