Improved customer analytics and profitability
Smart ticketing opens up further opportunities for improving your smart scheme, using real-world data to get information about when customers travel, which services are busiest, and when peak times start and end. This information can be used to implement changes to your scheme to encourage travelers to use quieter or cheaper services, or to market custom promotions where the message will have the greatest impact.
Knowing a customer’s travel plans and preferences allows for a better customer experience by enabling coupons, package deals or other services to be provided, purchased and delivered in real time. To help achieve this, the Rambus Ecebs CMS and RTD products provide an end-to-end solution where customer information is gathered and processed, and opportunities are selected and delivered within the same ecosystem.